Minimalism Web Design Tips That Can Help You Reap Good Results

In this digital space, the entire world has become a smaller place. Everything is not at our fingertips. Today, a majority of people spend their most of time on the internet. Therefore, having a well-designed website is crucial for every business today! Tarika Technologies is a professional web development company in the USA that can help you boost the online potential of your business. A well-structured website can help you promote your business online and boost sales.

Today, minimalism is another web design trend. In fact, minimalist web design is pretty classic and never goes out of trend. Current web design trends emphasize uncluttered, clean, and simple layouts. Minimalism provides an easy and convenient user experience.

Following are some minimalism web design tips that you should know:

Less is More

Always remember that simple, clean, and uncluttered designs can help you reap good results for your business. Using too many elements, icons and buttons can confuse your users and make your website unattractive. So, don’t stuff your website with unnecessary things.

Focus on improving user experience

Your ultimate goal should be to improve usability and user experience. Whether your website is simple or dynamic, it should be easy to use.

Use white space wisely

White space on your website is important. Many people stuff their websites with unnecessary elements and icons. On the contrary, using white space makes your website attractive. A minimalism-based website helps you stand out from the crowd.

Play with the Font Styles

You can mix font styles in minimalism based web designs. However, don’t go overboard. Choose font styles that can go with your organization or company. Also, keep in mind that fonts should be easy to read and go well with your website design.

Instagram Marketing Tips to Grow Your Business in 2022

Instagram is one of the most popular social media marketing platforms that can help you increase your reach and boost sales. Owned by Facebook, Instagram has more than one billion active users. Thus, it’s imperative to make a strong brand presence on Instagram. Certainly, it is a photo or video-sharing social media application that helps you build your brand. Are you looking for professional social media marketing services? Tarika Technologies is the best digital marketing agency in Baltimore that provides a complete range of digital marketing solutions (search engine optimization (SEO), social media marketing (SMM), online reputation management (ORM), email marketing, and more) to aid businesses to grow. 

Wondering how to create an impactful brand presence on Instagram?

Following are some Instagram marketing tips that can help you grow your business in 2022:

Tip #1: Create an Impressive Profile

You need to understand that there are so many businesses on Instagram. In order to win the game of Instagram marketing, you need to focus on creating an impressive business profile. There are some important things (bio, button, contact information, and more) that require your attention. So, focus on making your Instagram profile impressive. 

Tip #2: Work with an Influencer

Clearly, influencer marketing is the future. According to a recent survey, the industry of influencer marketing is expected to reach $15 billion by 2022. So, if you haven’t incorporated influencer marketing in your Instagram marketing strategy then it’s high time to focus on it. Influencer marketing can help you reach a wider audience, increase brand awareness and boost sales. All you need is to find an influencer that meets your business needs. Collaborating with an influencer can help you turn your business into a brand. 

Tip #3: Strengthen Your Hashtag Game

Well, the smartest way to get more followers and engagement on Instagram is to use the right hashtags. Instagram allows a maximum of 30 hashtags in a post. However, you don’t need to stuff unnecessary hashtags in your post. Just make sure that all your hashtags are relevant. Apart from this, including trending hashtags in your post can help you get more reach and improve your engagement rate. So, strengthen your hashtag game. 

Tip #4: Use Instagram Live Feature

Using Instagram live feature can help your boost your interaction rate. In fact, you can collaborate with other Instagrammers to expand your business reach. There are many ways to use Instagram live feature. You can stream live events, interview clients, have product unveiling, and more. Undeniably, Instagram marketing is a great way to stay connected with your followers and fans. It helps you humanize your business. 

Tip #5: Use the Stories Feature

Do you know that more than 500 million people daily share or view stories on Instagram? Doubtlessly, Instagram stories are a great way to increase engagement and interaction rate. There are many interactive elements that you can use to make your stories unique and engaging. In fact, consider using hashtags in stories help you reach a wider audience. 

Essential Components That Every Website Should Have

In this high-tech-savvy world, the website is important for every business. A well-structured and professional website is crucial to shine your offerings on the internet. When it comes to designing a professional website, hiring an experienced web design company is the best move for your business. There are so many website designing companies out there. Are you looking for the best web design company for your business? Tarika Technologies is the best web design company in the USA that provides a comprehensive range of web design solutions for all businesses. 

A successful website is determined by the number of visitors and retention rate. The longer your site visitors stay, the more are the chances of conversions. This helps you boost your search engine ranking’s and enables more sales.

Let’s dive into some basic and essential components that every website should know:

A Well-Organised Navigation Bar

According to a recent survey report, 85 percent of customers’ revisit websites that have a well-organised navigation bar. Certainly, this sounds quite obvious but still, there are many websites on the internet that don’t have a well-designed navigation bar. If you want to convert your website visitors into paying customers, then you should focus on improving the navigation bar of your website.

Accessible Contact Details

There are many small businesses out there that fail to provide accessible contact details to their website visitors. In order to get real results from your website, you should provide correct, complete, and accessible contact information on your website.

You can follow this pattern:

•             Your Business Name

•             Address

•             Contact Number

Besides this, you should add your company’s email address and mention social media accounts on your website. This will help you improve your social media presence as well.

Appropriate Web Design

The design of your website should be based on the type of your business and the interest of your targeted audience. For example, if you are a product based company then you should have an e-commerce website. Apart from this, you should take care of some important design principles like UX optimisation, Responsiveness, and CTAs. Designing your website according to these principles can help you get astonishing results for your business.

On-Site Blog

Many people have a misconception that on-site blogs are just for big companies only. Well, it’s not! An on-site blog can be extremely helpful for small businesses. According to digital marketing experts, on-site blogs can help you keep your business ahead of your competitors. So, if your website does not have a blog section then it’s high time to create one. If performed strategically, on-site blogging can help you increase your brand awareness, boost your website traffic and improve conversion rate.

SSL Certificate

 A lot of websites on the internet are not secured. No matter you have a simple website or e-commerce based, an SSL certificate is important for all websites. Do you know that 84 percent of customers want to engage with trustworthy websites? Not secured websites can create credibility issues. So, make sure that your website is secured.

What Are The Benefits of Minimalist Web Design?

In this highly competitive digital world, a website is extremely important for every business. In order to establish a strong online presence, a well-structured and appealing website is required. A website is the first impression of a business. No matter how much you are investing in your online marketing campaigns, if your website is not attractive then you may not get desired results. In fact, a website needs redesigning too. If you have a website that does not match designing trends, then you are losing out your customers to your competitors. There are many websites designing agencies out there. Are you looking for the best web design company for your business? Tarika Technologies is the best web design agency in the USA that provides a complete range of web design solutions to help you boost the online potential of your business. Here, you will get a team of professional web designers that first understands your business requirements and provide the best solution for your business.

Today, minimalist web design is in trend. A majority of industries are using minimalism on their websites. Some of those industries are photography, painting, music, literature, and more. Well, some business owners have a misconception that minimalism is only exclusive to artistic industries. Although, any business can leverage the power of minimalism.

Are you wondering why you should choose a minimalist website design?

Let’s dive straight into some benefits of choosing a minimalist website design for your business:

Minimalist Web Designs Have Faster Download Speeds

It’s no secret that loading times impact your bottom line. A minimalist website has fewer elements which lead to more loading speed. According to a recent survey report, 40 percent of consumers will abandon a website if its loading speed is more than 3 seconds. Apart from this, a minimalist website runs more consistently on all other devices such as a tablet, desktop, laptop, mobile phone and more.

Drives User’s Focus on Content

A majority of people don’t like to read much content. That’s why headlines play a major role in the digital world. Certainly, people don’t like to read lengthy content but love to engage with quality content on websites. Minimalist website design is more convincing than any other type of website design, which ultimately leads to more leads and sales.

Easy Maintenance

Well, traditional websites that have complex functionality and design are much difficult to maintain than a minimalist website design. With a minimalist website, maintenance has become very easier. It’s quite fine to say that a minimalist website saves your time and energy.

Blank Spaces Positively Impacts on User Experience

Many designers believe that white space is not good for any design. Well, the truth is that white space in website design positively impacts user experience. White space on a website gives visitors a clean and understandable experience.

Conclusion

Trends keep on changing in the digital space. So, if you want to shine your business in the digital landscape then your need to focus on your website first! So, hire a professional website designing company for your business today and take your business to another level.

Expert Tips To Boost Your E-commerce Sales

In this highly tech-savvy world, everyone loves to do shopping online. Well, online shopping is a comfortable way to do shopping. In fact, at the time of this pandemic, e-commerce is the need of every consumer. In order to protect themselves from this deadly virus, people prefer to shop for necessary goods online.  So, if you are in the retail business and do not have an online presence yet then it’s high time to take your business online.

There are many e-commerce web designing agencies out there. Are you looking for the best e-commerce web development company? Tarika Technologies is the best e-commerce web development company that provides custom e-commerce web design services for all businesses. However, if you already have an e-commerce website for your business and struggling to increase sales then these tips may help you boost sales of your business.

Tips To Boost E-commerce Sales

Build your brand awareness

Initially, you should focus on increasing the brand awareness of your business. Well, brand awareness directly impacts trust which impacts sales. The more people trust your brand, the more your sales will be. So, you should concentrate on improving brand awareness. Wondering, how? In order to improve brand awareness, you need to focus on quality.

Considering influencer partnerships, paid ads, social media marketing may help you increase your brand awareness. So, make sure that you have a strong presence on all social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Certainly, all of these social media platforms have a strong user base but you don’t need to create brand awareness on every social media platform. You can choose any social media platform that suits your business.

Use email marketing to stay engaged

Another important thing that can help you increase your e-commerce sales is the engagement rate. In order to acquire desired results, you need to focus on email marketing. Well, many people have the misconception that “email marketing is dead”. If you believe this too then you are wrong.

Email marketing is an effective technique that helps you get engaged with your targeted audience and customers. So, you should focus on email marketing. Create an email list and be consistent with your efforts. Email marketing helps you increase your e-commerce sales.

Meet your customers on social media

Today, everyone is on social media. In fact, people love to be active on social media. So, it would be beneficial for businesses to promote their offerings on social media. Social media marketing is one of the cost-effective ways that can help you reach your targeted audience and increase your sales. There is no better place than social media platforms for e-commerce businesses to promote their offerings online.

In fact, some popular social media platforms like Facebook and Instagram have started their own e-commerce shops. So, if you are not much active on social media then it’s high time to leverage the power of social media.

Conclusion

It’s no secret that the e-commerce industry is booming. It’s quite difficult for businesses to get noticed in this highly competitive business landscape. Thus, if you want to get real results then you should hire experts.

Best Tips To Boost Your Website Traffic In 2021

Website traffic is very important for the growth of every business. The more traffic your website has, the more are the chances to expand your customer base.

Well, if you are here then your website traffic is not getting much traffic or you may not be happy with the present stats.

Today, many businesses are struggling to increase website traffic. However, many of them failed! When it comes to increasing website traffic, hiring a professional digital marketing agency is the best move. An experienced digital marketing company knows all the latest digital marketing techniques required to grow your business. Are you looking for a professional digital marketing company for your business? Tarika Technologies is the best digital marketing company in the United States that provides result-driven digital marketing services to help you grow your business.

Let’s just cut to the chase and dive into some best ways that can help you boost your website traffic in 2021:

Tip #1: Optimize your website for search

Search engine optimization or SEO is one of the best ways to increase the organic traffic of your website. Thus, it’s important to focus on search engine optimization. Choose high-volume keywords and target them for SEO. There are many tools out there that can help you find relevant keywords for your website. So, you can take help from them. Besides this, optimize your web page content according to your targeted keywords. This will help you get ranked on the top of search engine results and increase the organic traffic of your website.

Tip #2: Experiment with content freshness

Basically, this is an SEO hack that most marketers and business owners do to increase traffic to your website. In this process, you need to remove outdated content from your website and add new content to your website. It is a quick touch-up on old content on your website. This is a good practice that can help you improve your search engine rankings and boost your website traffic.

Tip #3: Optimize for long-tail keywords

Certainly, many shorter keywords may appear in your keyword research but it’s very important to include long-tail keywords in your search engine optimization or SEO strategy. Undeniably, long-tail keywords have less search volume but focusing on them can help you boost your search engine ranks easily. In fact, long-tail keywords help you understand the searcher’s intent. This is an extremely great way that can help you help drive more organic search traffic to your site from a targeted group of users.

Tip #4: Tap into the power of social media marketing

Undoubtedly, social media marketing is an impeccable way to increase brand awareness, boost website traffic, and increase sales. Thus, if you are not using social media platforms till now then it’s high time to include social media marketing in your online marketing strategy. If performed right, social media marketing not only helps you improve your brand awareness but also increase website traffic.

Silly Mistakes That Can Be Harmful for Your Online Presence

Undeniably, internet is extremely beneficial but a very scary thing too. Today, everyone finds solution on the internet. Certainly, the internet is full of information but not all the information is correct. You can’t trust everything present on the internet. Truly, this is digital era. Today, no business can thrive without a strong online presence.

Therefore, many businesses invest in professional SEO services. Search engine optimization or SEO is extremely important for every business. SEO helps you get noticed in this highly competitive business space. In fact, SEO is one of the most effective marketing techniques that help you increase website traffic, improve engagement rate and boost online sales.

Are you looking for professional SEO services for your business? Tarika Technologies is one of the best SEO companies in the United States that provide result – driven SEO services to help you grow your business. However, many people prefer to manage SEO of their business by own and put online presence of their business at risk. Hiring an experienced SEO agency for your business is the best solution for every business.

Do you know many business owners and marketers fails to get desired results from search engine optimization or SEO efforts?

Wondering, why?

Because they fall into silly SEO mistakes. If you want to rank higher on search engine, then you should avoid these silly mistakes like short content blogs, poorly written content, flash content, slow website speed, low quality content, ignored social elements, blocked content on CDNs, missed title tags or meta descriptions and many more.

These silly mistakes can kill your search engine ranks completely and can have negative impact on your website traffic, conversions and sales.

Following are some critical SEO mistakes that you should avoid:

Not Using Google Analytics to See What Converts

Keep in mind that search engine optimization or SEO is not about getting more traffic only.  In fact, it is about conversions.

Thus, you should track everything in SEO. Google analytics is one of the best tools that help you analyze entire traffic of your website. Here, you can check the source of your website traffic. This helps you find the pitfalls in your SEO efforts.

Not Optimizing for Local Search

Local SEO is one of the most important marketing that help businesses grow. If you are running a business that serves for customers within a city, then you should optimize your website for local search. Having strong local search presence means more sales. So, if you haven’t list your business for local searches yet then it’s high time to include local SEO in your strategy.

Overlooking Mobile Traffic

Do you know more than 90 percent of search traffic carried out through mobile devices? In fact, Google favors mobile-friendly websites.

Well, if your website is not mobile-friendly then you are missing a huge opportunity to increase awareness of your business.

Thus, you should not ignore mobile optimization! Mobile optimization helps you increase website traffic and boost your sales.

How To Stay Ahead Of Your Competitors In Digital Era?

This is the digital world. Every business makes a lot of effort into a good online presence. After all, an online presence is imperative for business growth. No business can grow without a good online presence. However, the competition is getting more difficult day by day. Thus, many businesses prefer to hire a professional digital marketing agency for their business. After all, professionals know everything. Experts are equipped with the latest marketing techniques and tools and provide the result-driven solution that helps you illuminate your business in the digital world.

Are you looking for an experienced digital marketing company? Tarika Technologies is the best digital marketing agency in the USA that provides goal-oriented digital marketing services to take your business to the next level. However, if you don’t want to invest in a professional organization and have knowledge then you can manage the online marketing of your business by own. 

Are you feeling like you are lagging in the game of online marketing? 

Aren’t you getting the desired results from your digital marketing efforts?

You badly need some actionable digital marketing tips!

There are several digital marketing tips out there. But, some are just misconceptions! In order to get the desired business results, you have to follow digital marketing techniques that bring real results to your business and help you stay ahead of the competition. 

Following are some actionable digital marketing tips that help you stay ahead of the competition in the digital era:

Don’t Be All-Rounder

This is a major mistake that most business owners make. They step into everything at one with less prior experience. Imagine, you set up all social media accounts and a PPC campaign too. You set up a rigorous blogging schedule without research. 

This is the biggest mistake! 

In order to achieve the desired results, you have to focus! There is no need to jump into everything at once. It’s imperative to focus on and consistent with your efforts. These two should be your primary goals. 

Find Your Place in Social Media

Social media marketing is now more important than ever! In quite fine to say that every smartphone user is active on any of the social media platforms. 

Thus, it’s imperative to shine your business on social media. It’s a great way to reach your targeted audience and boost your engagement rate. 

People love to be active on social media. Thus, you should leverage the power of it. However, it’s important to choose social media platforms wisely. Don’t just jump on every social media platform. Do proper research and choose the best for your business. It’s simple, showcase your business where your audience is.

Invest In Influencer Marketing

Influencer marketing the best and fastest way to outshine your business in the digital era. Most businesses may never be heard of it but it’s one of the most effective digital marketing techniques that every business should follow. 

Influencers have millions of active followers that believe them. So, it’s beneficial to invest in influencer marketing. Just find out a good influencer in your niche and collaborate. 

Top Three Software Development Companies In Ghana

In this highly competitive business world, it’s quite difficult to manage business operations successfully. Today, software development is the need of every business! Software development takes your business to new heights of integration and makes your work easier. A well-developed software allows you to access your company operation from almost anywhere via laptop or even smartphone. An enterprise software improves your business operations for support and sales too. After all, customer experience is everything for a business. So, it’s imperative to have a well-developed enterprise software. 

Are you looking for the best custom software development agency? There are thousands of software development companies out there that provide full-cycle software development services for every business type. If you want to run your business efficiently and smoothly then you need a customized software solution for your business. 

Certainly, thousands of software development companies claim to provide the best software development services but not all the firms are capable of providing highly efficient software products. In order to deliver high-end software solutions, a software development company must have an experienced team of software developers that are well-equipped with the latest tools and keep track of emerging languages, platforms, and technologies in the software industry. 

Following are the top three software development companies that you can consider for your business:

TARIKA TECHNOLOGIES:

Tarika Technologies is the best software development company in Ghana that provides custom software development services in multiple domains. The company aims to convert your concepts into reality. Here, you will get software development experts that provide custom solutions to enhance the potential of your business.

The software development solutions by Tarika Technologies help you establish the right business workflow for scalability and consistency. The major priority of this company is to provide the right software solutions that bring results to your business. 

SYBERRY :

This is one of the best custom software development companies. This company was founded in 2011 and has more than 65 employees. The headquarters of Syberry is in Austin, Texas. However, this company is also located in Poland, Belarus, Warsaw, New York, and Minsk. Syberry provides services in application management custom software development, and support. The former clients of Syberry are The Walt Disney Company, PayPal, THG Energy Solutions, and Livestream. The client praised Syberry several times for high-quality work.

FINGENT:

This is a web and mobile development company and headquartered in White Plains, N.Y. The additional offices of Fingent Corp are in Dubai and India. More than 250 experienced web and software developers work here. Doubtlessly, this is one of the best custom software development companies. Hiring Fingent Corp for your business is a smart move. The former clients of Fingent are Sony, CBN, Johnson & Johnson, and the University of North Carolina. 

In The Nutshell!

Undoubtedly, software development is crucial for every business. If you want to take your business to another level then you should invest in software development services. So, what are you waiting for? Hire a best software development company for your business!

Tips To Safeguard Your Social Media Accounts From Hackers

Social media has become a crucial part of everyone’s lives. The daily usage of social media accounts is increasing day by day. In fact, a recent study shows that 80 percent of smartphone users check their social media accounts within 15 minutes of waking up every morning.

Social media is not just important for individuals but is crucial for businesses too! More and more businesses are using social media networking sites to reach their targeted audience and promote their products and services. Some of the businesses manage their social media handles by own and some prefer to hire a professional social media marketing company to outshine their business. Are you struggling for an astonishing social media presence? If yes, then you should invest in an experienced social media marketing agency. Tarika Technologies is the best social media marketing agency that provides results-driven social media marketing services in the USA. From creating high-quality content to managing social media handles, the company does everything to illuminate your business presence on social media.

Undoubtedly, there’s a lot of data on social media accounts. It’s not shocking that every year thousands of social media accounts get hacked. People lose their hard-earned followers and social media presence. Recently, several YouTube accounts got hacked across the world! Just imagine, someone gained access to your Facebook, Instagram, or Twitter business accounts? It would be a shattering and severe negative effect on the online presence of your business!

No one wants to lose access to its social media accounts.

So, how will you protect your social media accounts from hackers?

Following are the tips that you can follow to safeguard your social media accounts from hackers:

Beware Of Strange Links

Imagine, you receive a strange link from someone saying get fast free followers, earn income, or something like that! What will you do? 80 percent of social media users click on that link and welcome hackers into their social media account. Such links may be phishing links. Phishing is one of the most basic cyber-attacks that hackers use to intrude on your social media account. Hackers send these links like bait for you. So, you need to be extra careful while clicking on any such strange links.

Enable Two-Factor Authentication

Two-factor authentication or 2FA adds a second security layer to your account. It makes your account more secure! The purpose of two-factor authentication is to reduce fraud risks and make hackers’ life harder. Enabling two-factor authentications means you have to input a verification PIN every time you log in your social media account. Almost, all popular social media platforms have this feature. So, enable it today and add an extra layer of protection to your social media account.

Be Careful With Third-Party Applications

You must have seen “Log in with Google” or “Log in with Facebook” while creating a new account on any application. Most of the applications use this feature to make the account creation process easier for users.

Frankly, there’s no harm in using this feature to the good application but don’t use this option for third-party applications. So, do proper research first and then use that application.