Minimalism Web Design Tips That Can Help You Reap Good Results

In this digital space, the entire world has become a smaller place. Everything is not at our fingertips. Today, a majority of people spend their most of time on the internet. Therefore, having a well-designed website is crucial for every business today! Tarika Technologies is a professional web development company in the USA that can help you boost the online potential of your business. A well-structured website can help you promote your business online and boost sales.

Today, minimalism is another web design trend. In fact, minimalist web design is pretty classic and never goes out of trend. Current web design trends emphasize uncluttered, clean, and simple layouts. Minimalism provides an easy and convenient user experience.

Following are some minimalism web design tips that you should know:

Less is More

Always remember that simple, clean, and uncluttered designs can help you reap good results for your business. Using too many elements, icons and buttons can confuse your users and make your website unattractive. So, don’t stuff your website with unnecessary things.

Focus on improving user experience

Your ultimate goal should be to improve usability and user experience. Whether your website is simple or dynamic, it should be easy to use.

Use white space wisely

White space on your website is important. Many people stuff their websites with unnecessary elements and icons. On the contrary, using white space makes your website attractive. A minimalism-based website helps you stand out from the crowd.

Play with the Font Styles

You can mix font styles in minimalism based web designs. However, don’t go overboard. Choose font styles that can go with your organization or company. Also, keep in mind that fonts should be easy to read and go well with your website design.

Instagram Marketing Tips to Grow Your Business in 2022

Instagram is one of the most popular social media marketing platforms that can help you increase your reach and boost sales. Owned by Facebook, Instagram has more than one billion active users. Thus, it’s imperative to make a strong brand presence on Instagram. Certainly, it is a photo or video-sharing social media application that helps you build your brand. Are you looking for professional social media marketing services? Tarika Technologies is the best digital marketing agency in Baltimore that provides a complete range of digital marketing solutions (search engine optimization (SEO), social media marketing (SMM), online reputation management (ORM), email marketing, and more) to aid businesses to grow. 

Wondering how to create an impactful brand presence on Instagram?

Following are some Instagram marketing tips that can help you grow your business in 2022:

Tip #1: Create an Impressive Profile

You need to understand that there are so many businesses on Instagram. In order to win the game of Instagram marketing, you need to focus on creating an impressive business profile. There are some important things (bio, button, contact information, and more) that require your attention. So, focus on making your Instagram profile impressive. 

Tip #2: Work with an Influencer

Clearly, influencer marketing is the future. According to a recent survey, the industry of influencer marketing is expected to reach $15 billion by 2022. So, if you haven’t incorporated influencer marketing in your Instagram marketing strategy then it’s high time to focus on it. Influencer marketing can help you reach a wider audience, increase brand awareness and boost sales. All you need is to find an influencer that meets your business needs. Collaborating with an influencer can help you turn your business into a brand. 

Tip #3: Strengthen Your Hashtag Game

Well, the smartest way to get more followers and engagement on Instagram is to use the right hashtags. Instagram allows a maximum of 30 hashtags in a post. However, you don’t need to stuff unnecessary hashtags in your post. Just make sure that all your hashtags are relevant. Apart from this, including trending hashtags in your post can help you get more reach and improve your engagement rate. So, strengthen your hashtag game. 

Tip #4: Use Instagram Live Feature

Using Instagram live feature can help your boost your interaction rate. In fact, you can collaborate with other Instagrammers to expand your business reach. There are many ways to use Instagram live feature. You can stream live events, interview clients, have product unveiling, and more. Undeniably, Instagram marketing is a great way to stay connected with your followers and fans. It helps you humanize your business. 

Tip #5: Use the Stories Feature

Do you know that more than 500 million people daily share or view stories on Instagram? Doubtlessly, Instagram stories are a great way to increase engagement and interaction rate. There are many interactive elements that you can use to make your stories unique and engaging. In fact, consider using hashtags in stories help you reach a wider audience. 

Expert Tips To Boost Your E-commerce Sales

In this highly tech-savvy world, everyone loves to do shopping online. Well, online shopping is a comfortable way to do shopping. In fact, at the time of this pandemic, e-commerce is the need of every consumer. In order to protect themselves from this deadly virus, people prefer to shop for necessary goods online.  So, if you are in the retail business and do not have an online presence yet then it’s high time to take your business online.

There are many e-commerce web designing agencies out there. Are you looking for the best e-commerce web development company? Tarika Technologies is the best e-commerce web development company that provides custom e-commerce web design services for all businesses. However, if you already have an e-commerce website for your business and struggling to increase sales then these tips may help you boost sales of your business.

Tips To Boost E-commerce Sales

Build your brand awareness

Initially, you should focus on increasing the brand awareness of your business. Well, brand awareness directly impacts trust which impacts sales. The more people trust your brand, the more your sales will be. So, you should concentrate on improving brand awareness. Wondering, how? In order to improve brand awareness, you need to focus on quality.

Considering influencer partnerships, paid ads, social media marketing may help you increase your brand awareness. So, make sure that you have a strong presence on all social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Certainly, all of these social media platforms have a strong user base but you don’t need to create brand awareness on every social media platform. You can choose any social media platform that suits your business.

Use email marketing to stay engaged

Another important thing that can help you increase your e-commerce sales is the engagement rate. In order to acquire desired results, you need to focus on email marketing. Well, many people have the misconception that “email marketing is dead”. If you believe this too then you are wrong.

Email marketing is an effective technique that helps you get engaged with your targeted audience and customers. So, you should focus on email marketing. Create an email list and be consistent with your efforts. Email marketing helps you increase your e-commerce sales.

Meet your customers on social media

Today, everyone is on social media. In fact, people love to be active on social media. So, it would be beneficial for businesses to promote their offerings on social media. Social media marketing is one of the cost-effective ways that can help you reach your targeted audience and increase your sales. There is no better place than social media platforms for e-commerce businesses to promote their offerings online.

In fact, some popular social media platforms like Facebook and Instagram have started their own e-commerce shops. So, if you are not much active on social media then it’s high time to leverage the power of social media.

Conclusion

It’s no secret that the e-commerce industry is booming. It’s quite difficult for businesses to get noticed in this highly competitive business landscape. Thus, if you want to get real results then you should hire experts.

Silly Mistakes That Can Be Harmful for Your Online Presence

Undeniably, internet is extremely beneficial but a very scary thing too. Today, everyone finds solution on the internet. Certainly, the internet is full of information but not all the information is correct. You can’t trust everything present on the internet. Truly, this is digital era. Today, no business can thrive without a strong online presence.

Therefore, many businesses invest in professional SEO services. Search engine optimization or SEO is extremely important for every business. SEO helps you get noticed in this highly competitive business space. In fact, SEO is one of the most effective marketing techniques that help you increase website traffic, improve engagement rate and boost online sales.

Are you looking for professional SEO services for your business? Tarika Technologies is one of the best SEO companies in the United States that provide result – driven SEO services to help you grow your business. However, many people prefer to manage SEO of their business by own and put online presence of their business at risk. Hiring an experienced SEO agency for your business is the best solution for every business.

Do you know many business owners and marketers fails to get desired results from search engine optimization or SEO efforts?

Wondering, why?

Because they fall into silly SEO mistakes. If you want to rank higher on search engine, then you should avoid these silly mistakes like short content blogs, poorly written content, flash content, slow website speed, low quality content, ignored social elements, blocked content on CDNs, missed title tags or meta descriptions and many more.

These silly mistakes can kill your search engine ranks completely and can have negative impact on your website traffic, conversions and sales.

Following are some critical SEO mistakes that you should avoid:

Not Using Google Analytics to See What Converts

Keep in mind that search engine optimization or SEO is not about getting more traffic only.  In fact, it is about conversions.

Thus, you should track everything in SEO. Google analytics is one of the best tools that help you analyze entire traffic of your website. Here, you can check the source of your website traffic. This helps you find the pitfalls in your SEO efforts.

Not Optimizing for Local Search

Local SEO is one of the most important marketing that help businesses grow. If you are running a business that serves for customers within a city, then you should optimize your website for local search. Having strong local search presence means more sales. So, if you haven’t list your business for local searches yet then it’s high time to include local SEO in your strategy.

Overlooking Mobile Traffic

Do you know more than 90 percent of search traffic carried out through mobile devices? In fact, Google favors mobile-friendly websites.

Well, if your website is not mobile-friendly then you are missing a huge opportunity to increase awareness of your business.

Thus, you should not ignore mobile optimization! Mobile optimization helps you increase website traffic and boost your sales.

How To Stay Ahead Of Your Competitors In Digital Era?

This is the digital world. Every business makes a lot of effort into a good online presence. After all, an online presence is imperative for business growth. No business can grow without a good online presence. However, the competition is getting more difficult day by day. Thus, many businesses prefer to hire a professional digital marketing agency for their business. After all, professionals know everything. Experts are equipped with the latest marketing techniques and tools and provide the result-driven solution that helps you illuminate your business in the digital world.

Are you looking for an experienced digital marketing company? Tarika Technologies is the best digital marketing agency in the USA that provides goal-oriented digital marketing services to take your business to the next level. However, if you don’t want to invest in a professional organization and have knowledge then you can manage the online marketing of your business by own. 

Are you feeling like you are lagging in the game of online marketing? 

Aren’t you getting the desired results from your digital marketing efforts?

You badly need some actionable digital marketing tips!

There are several digital marketing tips out there. But, some are just misconceptions! In order to get the desired business results, you have to follow digital marketing techniques that bring real results to your business and help you stay ahead of the competition. 

Following are some actionable digital marketing tips that help you stay ahead of the competition in the digital era:

Don’t Be All-Rounder

This is a major mistake that most business owners make. They step into everything at one with less prior experience. Imagine, you set up all social media accounts and a PPC campaign too. You set up a rigorous blogging schedule without research. 

This is the biggest mistake! 

In order to achieve the desired results, you have to focus! There is no need to jump into everything at once. It’s imperative to focus on and consistent with your efforts. These two should be your primary goals. 

Find Your Place in Social Media

Social media marketing is now more important than ever! In quite fine to say that every smartphone user is active on any of the social media platforms. 

Thus, it’s imperative to shine your business on social media. It’s a great way to reach your targeted audience and boost your engagement rate. 

People love to be active on social media. Thus, you should leverage the power of it. However, it’s important to choose social media platforms wisely. Don’t just jump on every social media platform. Do proper research and choose the best for your business. It’s simple, showcase your business where your audience is.

Invest In Influencer Marketing

Influencer marketing the best and fastest way to outshine your business in the digital era. Most businesses may never be heard of it but it’s one of the most effective digital marketing techniques that every business should follow. 

Influencers have millions of active followers that believe them. So, it’s beneficial to invest in influencer marketing. Just find out a good influencer in your niche and collaborate. 

Tips To Safeguard Your Social Media Accounts From Hackers

Social media has become a crucial part of everyone’s lives. The daily usage of social media accounts is increasing day by day. In fact, a recent study shows that 80 percent of smartphone users check their social media accounts within 15 minutes of waking up every morning.

Social media is not just important for individuals but is crucial for businesses too! More and more businesses are using social media networking sites to reach their targeted audience and promote their products and services. Some of the businesses manage their social media handles by own and some prefer to hire a professional social media marketing company to outshine their business. Are you struggling for an astonishing social media presence? If yes, then you should invest in an experienced social media marketing agency. Tarika Technologies is the best social media marketing agency that provides results-driven social media marketing services in the USA. From creating high-quality content to managing social media handles, the company does everything to illuminate your business presence on social media.

Undoubtedly, there’s a lot of data on social media accounts. It’s not shocking that every year thousands of social media accounts get hacked. People lose their hard-earned followers and social media presence. Recently, several YouTube accounts got hacked across the world! Just imagine, someone gained access to your Facebook, Instagram, or Twitter business accounts? It would be a shattering and severe negative effect on the online presence of your business!

No one wants to lose access to its social media accounts.

So, how will you protect your social media accounts from hackers?

Following are the tips that you can follow to safeguard your social media accounts from hackers:

Beware Of Strange Links

Imagine, you receive a strange link from someone saying get fast free followers, earn income, or something like that! What will you do? 80 percent of social media users click on that link and welcome hackers into their social media account. Such links may be phishing links. Phishing is one of the most basic cyber-attacks that hackers use to intrude on your social media account. Hackers send these links like bait for you. So, you need to be extra careful while clicking on any such strange links.

Enable Two-Factor Authentication

Two-factor authentication or 2FA adds a second security layer to your account. It makes your account more secure! The purpose of two-factor authentication is to reduce fraud risks and make hackers’ life harder. Enabling two-factor authentications means you have to input a verification PIN every time you log in your social media account. Almost, all popular social media platforms have this feature. So, enable it today and add an extra layer of protection to your social media account.

Be Careful With Third-Party Applications

You must have seen “Log in with Google” or “Log in with Facebook” while creating a new account on any application. Most of the applications use this feature to make the account creation process easier for users.

Frankly, there’s no harm in using this feature to the good application but don’t use this option for third-party applications. So, do proper research first and then use that application.

Top Web Design Agencies In Baltimore

Undoubtedly, the website plays a major role to achieve success in the digital era. It is the first impression of your business. So, it’s imperative to focus on your website. Design is the major factor that decides the fate of your website. Thus, it’s essential to choose your website design and theme wisely. For a newbie, website designing can be a daunting task. It’s better to invest your money in professional website designing services. Hiring a professional website designing company can solve all your dilemmas. If you are looking for the best website designing company in Baltimore, then you came to the right place.

Following are the top web design agencies in Baltimore that you can hire for your business:

Tarika Technologies

Tarika Technologies is the best website designing agency in Baltimore that crafts appealing web designs to illuminate the online presence of your business. The aim of this company is to boost the online potential of your business with smart website designing solutions.  Here, you will get a team of creative web designers and developers that listens to your business requirements and provide unique web design solutions. The experts combine technical expertise and creative instincts to craft extraordinary solutions for your business.

Unleashed Technologies

This is a full service IT company founded in 2007 and situated in Columbia, MD. More than 40 web developers work here to provide amazing solutions for your business. The company provides a complete range of IT solutions including website designing, graphic designing, digital marketing, search engine optimization (SEO), social media marketing (SMM), mobile marketing, software solutions, and more. The experts of Unleashed Technologies use proven technologies to provide solutions to clients. The company believes in transparency and long term relationships.

Fastspot

It is a women-owned creative company based in Baltimore, Md. Fastspot was founded in 2001 and is one of the best website designing companies in Baltimore. Most of the clients are from the educational industry. Fastspot won so many awards such as Educational Advertising Awards Websites Silver (2018), CASE Gold Award Institutional Websites (2017), W3 Awards Gold Website Features (2016), Davey Awards Gold Schools/Universities (2015). The company provides goal – oriented solutions that drive real results for your business. From large enterprises to startups, Fastspot has the solution for all. It is the best website designing company in Baltimore.

This is a national digital agency with offices in Md., Baltimore, Seattle, New York, Calif, St. Louis, Silicon Valley, and more. More than 200 employees work here! The company is dealing with web development, digital marketing, website designing, and more.

R2INTEGRATED

Hershey’s, Mastercard, Microsoft, and Atlantic Health are the former clients of R2integrated. The experts of R2integrated creates digital solutions that drive unprecedented results for your business. It is one of the best IT companies in Baltimore.

In The Nutshell!

Hiring a professional website designing company means working with experts! An experienced website designing company take care of your online presence and helps you grow.

So, what are you waiting for?

It’s time to shine in the digital world!

Website Designing Tips For Noobs

A website is the need of every business. It is the first impression of your business that takes your business to the next level. Thus, business owners hire a professional. Tarika Technologies is the best website design services agency in the United States that crafts unique and appealing websites to boost the online potential of your business. The trends of website designing keep on changing. Thus, if you want to be a professional web designer then you need to follow the latest designing trends. Doubtlessly, web design is the most important component of the entire process of web development.

Following are the few web designing tips that help you to craft unique and attractive web designs:

Make Your First Design Simple

This seems quite wired and no brainer but as a beginner, it’s imperative to move step by step. Remember, overly ambitious, and end up discouraged!! A designing expert is required to craft an e-commerce site but a beginner can create static and slight dynamic sites.

So, it’s better to pick something simple and elegant for your first project. To become a professional web designer, you need a good design exercise and nothing is better than a blog for this. While designing a blog, you will learn how the Content Management System (CMS) works. This will help you in future designs. The best part is that you don’t need to start designing from scratch. Already, there are tons of bog templates out there, you can pick any one of your choices and start designing.

Find Inspiration From Other Professional Designers

There are many websites available on the internet that have wowed you with their attractive designs. As a beginner, you should observe the site created by other professionals and learn from them. You can create a document having sites you love or you can bookmark them on the browser. A smart social media platform, Pinterest is the best platform to find amazing designs such as book covers, blogs, illustrations, posters, and more. Apart from this, you can check other sites such as Behance, Dribbble, Webflow, Awwwards, and more. Here, you will get unique and appealing designs that you can consider as reference and curate amazing designs. These sites have cool stuff to check out and several designing templates.

Research Different Types Of Design:

If you want to become a professional web designer then nothing can help you more than research. There are several disciplines of design that you need to be aware of. Better knowledge of illustration, branding, and product design can help you develop your creative senses. Research different types of design. The more knowledge you gain, the better will your design be.

Understand User Experience (UX) Basics:

A website is a lot more than floating text in space. It includes so many things like content, color scheme, layout, imagery, and typography. These components play a very important role to attract your targeted audience. To create a result – driven website, you need to understand the basics of user experience. Keep in mind that a website can’t generate results without a good user experience.

Best Ways To Drive More Traffic On Your Website

Traffic plays an integral role in digital marketing. Without traffic, you can’t attain success in the digital world. Thus, it’s imperative to focus on increasing your website traffic. Your website traffic is responsible for engagement and conversion rates. In simple terms, website traffic decides the fate of your business.

 

Most of the businesses hire a digital marketing company to manage and maintain the overall presence of your business. There are so many benefits to hiring a professional digital marketing agency.

 

If you hire a trusted and professional digital marketing company, you will get a team of digital marketing experts that work on the latest methodologies to deliver good results for your business. Also, you don’t have to worry about important tools used in digital marketing efforts. Undoubtedly, hiring a digital marketing agency is a good decision.

 

Are you looking for a reliable digital marketing agency?

 

Tarika Technologies is the best digital marketing agency in the USA that provides result-driven digital marketing services to take your business to the next level. However, some small businesses don’t want to invest in hiring a digital marketing agency and prefer to manage online marketing of their business by own. There many ways by which you can boost the traffic of your website.

 

Let’s dive deeper into them.

 

Following are the best ways that help you to drive traffic on your website:

 

Create a Free Google My Business Listing

 

A local listing helps you to increase your website traffic. According to a recent study by experts, Google My Business listing gets seven times more traffic. Isn’t it great? By creating a free listing, you can increase the traffic of your website easily. All you need to do is register your business on Google My Business and add the necessary details. Also, don’t forget to add a website to your local listing. Now, Google focuses on user experience, so if you provide detailed information about your business in your listing; your listing will appear better in search results. If you still not have a local listing for your business, this is the high time to create and optimize the one you for your business.

 

Perform On-Page SEO

 

There are several SEO techniques that you can perform to enhance your site’s rank on top of the search engine result pages. Ranking helps you drive more traffic to your website and increases your online presence too. Thus, it’s imperative to focus on your On-Page SEO including publishing high-quality content, optimize page titles and meta descriptions, headings, and content formatting, SEO Images, and other multimedia elements, URL optimization, Internal links, and External links. If performed right, you can increase ranking and website traffic easily.

 

Post To Social Media

 

Social media marketing is the best way to reach your targeted audience and increase your website traffic. You can create business pages on popular social media networking sites such as Facebook, Instagram, Twitter, and LinkedIn to promote your offering and drive traffic to your website. However, a result-driven social media marketing strategy is required to win the social media marketing game. So, what are you waiting for? Craft a social media marketing strategy and boost your site’s traffic.

How to Create An Effective Social Media Marketing Strategy?

Social media marketing is one of the most important digital marketing techniques. It is the most effective technique that allows you to reach your targeted audience at no time. Some businesses prefer to hire a professional social media marketing company to reap better outcomes. Tarika Technologies is the best social media marketing agency in Baltimore that provides effective social media marketing services for businesses. 

 

You must be wondering why social media is so important for businesses?

 

Social media has now become the focal point of everyone’s life. People spent hours on social media daily. Also, due to this pandemic situation, social media usage has increased more than ever. It’s quite simple, if your audience is more active on social media networking sites then you should too. Social media marketing helps you to promote your products and services effectively. However, a result-driven social media marketing strategy is required to win the social media marketing game. 

 

Following are the few ways that help you to create a result-driven social media marketing strategy:

 

Set Your End Goals And Objectives

 

Before creating a social media marketing strategy, it’s important to set your business goals and objectives. Initially, don’t make your expectations too high instead make achievable goals. Keep in mind that your entire social media strategy will depend on your goals and objectives. So, set your social media goals first and write them somewhere. 

 

Understand Your Audience

 

A basic purpose of social media marketing is to attract audiences. So, it’s important to know about your audience. Fix your targeted audience so that you can gain more benefits. For example, if you are promoting designer dresses in front of people with age group 14-16 then you may not get good results. So, it’s important to focus on your audience. Understand your targeted audience. This helps you in creating engaging content.  

 

Be Aware of Your Competitors

 

This is a competitive business world. To stay ahead of your competitors, you need to be aware of your competitors. Do regular competitor analysis. Check what activities they are performing. This helps you to create an effective social media marketing strategy. So, always keep your eyes on your competitors. 

 

Choose Social Media Networks Wisely

 

Basically, there are four best social media marketing platforms that businesses use for social media marketing – Facebook, Twitter, Instagram, Linkedin. However, you need to select which social media channel is best for you. You don’t need to be active on every social media channel.

Do the research and identify where your targeted audience is active. Then, make your business page and connect with your targeted audience. Don’t be the part of the bandwagon, choose wisely. 

 

Create Social Media Content Calendar

 

Content plays a very important role in social media marketing. So, it’s imperative to create an effective social media content calendar. Also, make sure that your content is unique and engaging. This helps you to attract your targeted audience and improves your engagement rate.