Instagram is one of the most popular social media marketing platforms that can help you increase your reach and boost sales. Owned by Facebook, Instagram has more than one billion active users. Thus, it’s imperative to make a strong brand presence on Instagram. Certainly, it is a photo or video-sharing social media application that helps you build your brand. Are you looking for professional social media marketing services? Tarika Technologies is the best digital marketing agency in Baltimore that provides a complete range of digital marketing solutions (search engine optimization (SEO), social media marketing (SMM), online reputation management (ORM), email marketing, and more) to aid businesses to grow.
Wondering how to create an impactful brand presence on Instagram?
Following are some Instagram marketing tips that can help you grow your business in 2022:
Tip #1: Create an Impressive Profile
You need to understand that there are so many businesses on Instagram. In order to win the game of Instagram marketing, you need to focus on creating an impressive business profile. There are some important things (bio, button, contact information, and more) that require your attention. So, focus on making your Instagram profile impressive.
Tip #2: Work with an Influencer
Clearly, influencer marketing is the future. According to a recent survey, the industry of influencer marketing is expected to reach $15 billion by 2022. So, if you haven’t incorporated influencer marketing in your Instagram marketing strategy then it’s high time to focus on it. Influencer marketing can help you reach a wider audience, increase brand awareness and boost sales. All you need is to find an influencer that meets your business needs. Collaborating with an influencer can help you turn your business into a brand.
Tip #3: Strengthen Your Hashtag Game
Well, the smartest way to get more followers and engagement on Instagram is to use the right hashtags. Instagram allows a maximum of 30 hashtags in a post. However, you don’t need to stuff unnecessary hashtags in your post. Just make sure that all your hashtags are relevant. Apart from this, including trending hashtags in your post can help you get more reach and improve your engagement rate. So, strengthen your hashtag game.
Tip #4: Use Instagram Live Feature
Using Instagram live feature can help your boost your interaction rate. In fact, you can collaborate with other Instagrammers to expand your business reach. There are many ways to use Instagram live feature. You can stream live events, interview clients, have product unveiling, and more. Undeniably, Instagram marketing is a great way to stay connected with your followers and fans. It helps you humanize your business.
Tip #5: Use the Stories Feature
Do you know that more than 500 million people daily share or view stories on Instagram? Doubtlessly, Instagram stories are a great way to increase engagement and interaction rate. There are many interactive elements that you can use to make your stories unique and engaging. In fact, consider using hashtags in stories help you reach a wider audience.
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